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Consumers are becoming
smarter and greener
shoppers. People want to buy
green, but they want to feel
smart and informed when
doing it. Educating them on
the green benefits of a
product or practice will
help connect the dots and
make them much more
receptive customers. At the
same time, due to the amount
of greenwashing and
misinformation that is
pervasive in media,
consumers feel that brands
and retailers can't be
trusted to make truthful
green marketing claims and
provide information that is
credible, straightforward,
and useful.
Since our inception, Do Your
Part® has painstakingly
cultivated a niche where
women can discover simple
and oftentimes inexpensive
ways to improve their
quality of life.
A Do Your Part® strategic
partnership provides the
opportunity to transact with
green consumers in an honest
and transparent environment.
Our website, videos,
newsletters, and syndicated
columns are where visitors
discover simple and
inexpensive ways to
implement everyday green
living solutions. More than
just an advertising
campaign, a strategic
partnership is a customized
program that connects brands
with engaged, committed
consumers.
Case Study #1
Opportunity: A regional
retailer is looking to
establish a sustainable
position in its category and
promote its branded
eco-friendly products to
current and prospective
customers.
Solution: Do Your Part®
entered into a strategic
partnership with the
retailer that was designed
to promote the retailers
green initiatives. Through
the development of a
comprehensive co-branded
marketing program, the
retailer will introduce and
market Do Your Part® as an
extension of it's
sustainable initiatives.
Some of the program
initiatives include:
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Producing retailer
specific Do Your Part®
videos and a
multi-function video
player for use on
retailer website.
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Incorporating Terri
Bennett and Do Your
Part® eco-tips on their
website and in
advertising and
marketing materials,
including newspaper,
television, eNewsletter
and in-store POP
materials. |
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Special appearance by
Terri Bennett at select
retail locations where
she will host eco-tours
with select customers.
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Case Study #2
Opportunity: CSN Stores is a
top 3 online U.S. retailer
of branded home and office
products that sells
eco-friendly products on
dozens of websites that are
identified as green, but not
easily found. CSN Stores
plans to develop a separate
green section for each site
and wants to promote the new
green category and their
commitment to
sustainability.
Solution: Do Your Part®
entered into a strategic
partnership to assist CSN
Stores in introducing their
green site categories and
products through a
comprehensive co-branded
promotional marketing
program including:
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Development of a
substantial green
contest hosted by Terri
Bennett and promoted
through retailer’s
heavily trafficked
websites (8 million
unique visitors) and
eNewsletters (1.1
million subscribers).
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Produce an introductory
Do Your Part® video
hosted by Terri Bennett
for use on the on-line
retailer’s landing page
explaining the contest
and encouraging users to
enter the contest.
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IProduce a series of
eco-tips to weave into
the contest’s press
releases and Social
Media channels.
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Terri Bennett/Do Your
Part® endorses certain
eco-friendly items. On
the web page where the
product is sold, those
products now have a
banner saying, “Do Your
Part® Recommends”.
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CSN Stores will be
providing Do Your Part®
with products that will
be promoted on
DoYourPart.com and in
the eNewsletter.
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Terri Bennett will be
available for contest
media appearances
nationwide and the video
shoot when the contest
winner’s prize is
revealed. |
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Do Your Part® will
promote the contest via
its social media
channels (Facebook and
Twitter) and in the
DoYourPart.com
communities.
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Click here to learn how to
become a strategic partner. |
