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Do Your Part® caters to the
Lifestyles of Health and
Sustainability (LOHAS)
audience, which represents a
$208 billion U.S.
marketplace for goods and
services focused on health,
the environment, social
justice, personal
development and sustainable
living.
Approximately 30% of the
adults in the U.S., or 50
million people, are
currently considered LOHAS
Consumers. Green consumers
have been shown to have a
higher average education
level, higher household
income and are willing to
spend more for green and
sustainable products.
They're highly engaged and
ready to make change.
Audience Characteristics:
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Favor alternative energy
vehicles |
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Community opinion-makers
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Active voters
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Buy organic food and
clothing |
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Interested in a
healthier lifestyle
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Values-based shoppers
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Practice eco-friendly
travel |
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Prefer to engage with a
company with good
environmental record
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Will advocate preferred
products and services to
social circles
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Audience Demographics:
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65% female.
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women control 85 cents
of every dollar spent on
household goods.
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80% of adult
women
believe very
strongly
that
individuals
can affect
the
environment,
however
nearly 60%
believe that
they are
personally
not doing
enough to
protect it.
(Good And
Green®-The
Green
Marketing
Conference)
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74% of adult
women use
the
Internet.
(Pew
Internet
Study).
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49% bachelor's degree
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25% post grad degree
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25% earn $60-100k
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30% earn $100-250k
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62% own their home
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